photo caption: Delivery truck, Santa Olaya, PR
Puerto Rico Tourism Company says: PUERTO RICO, SAFER THAN NEVER BEFORE
SAN JUAN, PR
PRNewswire-USNewswire
October 7, 2010
In an address to the Puerto Rico Hotel & Tourism association (PRHTA) today, Puerto Rico Tourism Company's new executive director Mario Gonzalez Lafuente, told attendees that yesterday's indictment of 133 individuals identified as protecting drug traffickers will make the island safer for everyone, tourists included. "The actions of the Federal Bureau of Investigation (FBI) were an important effort to reassure the public that the members of the Puertorican police force and other law enforcement officials will uphold the law, as they promised when they took their oath of office," said Gonzalez. "This will help ensure that all visitors to Puerto Rico, and indeed all Puertoricans, will be safer than ever before." The Puerto Rico Tourism Company immediately adopted Gonzalez Lafuente's remark as their campaign slogan for the 2010/2011 tourist season, replacing the current slogan: DISCOVER WHY PUERTO RICO DOES IT BETTER. PREVIOUS CAMPAIGNS: PUERTO RICO: THE SHINING STAR OF THE CARIBBEAN 1980s - used actor Raul Julia DISCOVER THE CONTINENT OF PUERTO RICO slogan for the early 1990s THE SOUNDS OF PUERTO RICO mid 1990s - used singer Ricky Martin YOU'RE NOT DREAMING, YOU'RE IN PUERTO RICO begun early 2000 PUERTO RICO, WE'RE RIGHT NEXT DOOR aimed specifically at US, after 9/11 PUERTO RICO, LAS SALSA DEL CARIBE aimed at Spain, Mexico, Venezuela and Columbia, post 9/11 PUERTO RICO: EXPLORE BEYOND THE SHORE attempt to drive tourism to the interior of the island, 2005 PUERTO RICO - A TRAVES DE LOS OJOS DE UN ARTISTA based on a series of photographs by Elliot Erwitt made in 2009
[Ed. more on photographer Elliot Erwitt]
J.Galligan 75GRAND/SUR Santa Olaya, PR
